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 Internet Marketing
Internet marketing can generally be defined as generating sales and/or
capturing leads from potential customers that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google
(and others) search engine rankings so that it shows up when a
potential customer of yours types in a “keyword phrase”. There are
specialists and consultants that make their living working with
companies to try and get their sites on the first page of Google’s
search engine results for the keywords that everyone thinks will
generate sales and leads. This consulting service is called search
engine optimization.
Internet marketing has grown to include pay per click advertising.
These are ads (when you do a Google search, they show up on the right
hand side of the page) that are written by advertisers to be triggered
when certain keywords or phrases are searched on. Each time a person
clicks on the ad, they are sent to the advertiser’s website, and the
advertiser is charged for that “click”. This is how Google makes
billions of dollars.
The future of Internet marketing will be the social networking sites
like Facebook. Here, the most efficient advertising will be “viral” and
more “virtual word of mouth”. The most effective types of targeting for
these advertising vehicles will be demographic targeting rather than
keyword targeting. This is much more complex than search engine
optimization and pay per click advertising, but has the potential to be
much more profitable!
Our Internet
marketing services include:
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